The biggest box office season, Sankranti, is just a couple of weeks away. Telugu films typically perform well during this period, even with average content. If a film boasts strong content, the potential is limitless.
This Sankranti, three films are set to clash. Ram Charan and Shankar’s pan-India film, Game Changer, will have its US premieres on January 9th, a Thursday—traditionally a popular day for US premieres. Balakrishna’s Daaku Maharaaj will premiere on January 11th, a Friday, while Venkatesh and Anil Ravipudi’s Sankranthiki Vasthunnam will have its premieres on January 13th, a Monday—a rare day for Telugu films in the US.
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Let’s take a look at the breakeven targets for these films.
Game Changer has high stakes in North America, with a breakeven target estimated between 4 to 4.5 million. Following the massive success of Ram Charan’s RRR, expectations are high. However, pre-sales have been underwhelming so far, hitting around 300k. The film needs a significant boost to achieve a respectable US premiere figure. Shankar’s direction and Ram Charan’s star power offer potential, but pre-sales trends are crucial for buyers. Higher pre-sales are a must to ensure better and safer results for buyers.
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For Balakrishna’s Daaku Maharaaj, the breakeven is set at around 1.5 million. While slightly higher, this target is reasonable given Balakrishna’s track record of delivering million-dollar films in the US. Positive word-of-mouth is key here.
Sankranthiki Vasthunnam has a lower breakeven target of 1.2 million, which seems easily achievable. The Venkatesh-Anil Ravipudi combo has a strong track record with films like F2 and F3, which performed well in this market. Positive reception and improved US market conditions could push this film even further.
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All three films are being distributed by Shloka Movies, purchased as a package deal. The breakeven values reflect these package deals, and we’ll see which film performs the best during Sankranti in North America. With the current pre-sales trends being slow, content remains the key factor for success.
