With just 10 days left before Sky Force releases, the film is still not buzzing despite a great cast and an interesting storyline based on India’s 1965 airstrike.
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The trailer and the first songs haven’t created much excitement. Akshay Kumar’s team now has a BIG task at hand: they need to create hype fast, and the upcoming love song by Arijit Singh could be the game changer.
So far, the songs “Maaye” and “Kya Meri Yaad Aati Hai” have been good but not great. They have set the tone but haven’t created the kind of buzz to get the masses in.
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The love song, sung by Arijit Singh, has the potential to connect with the audience on an emotional level and maybe change the film’s trajectory in these last 10 days.
For Akshay Kumar, Sky Force is a must. With recent flops denting his image, another failure can be disastrous. A good Arijit Singh love song can be a big boost as his music resonates with the audience and creates anticipation for the film.
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But it won’t just be about the song; marketing and promotion will also play a big role in driving the box office numbers.
Sky Force still has a chance to pick up if the promotional strategy coincides with the Arijit Singh song. If the song gets wide traction, it can rekindle interest in the film. Without a strong push, however, the opening may still be underwhelming.
So, Sky Force needs a last push, and the Arijit Singh love song is the key.
