Elon Musk Is Now The World’s Second Richest Man. New No. 1 Is…

Elon Musk tried for months to get out of the Twitter deal, but failed.

Elon Musk, once worth as much as $340 billion, has been displaced as the world’s richest person by Bernard Arnault.

Elon Musk, 51, has seen his fortune tumble by more than $100 billion since January to $168.5 billion, according to the Bloomberg Billionaires Index. As of 10:20 a.m. in New York, that’s less than the $172.9 billion net worth of Arnault, 73, whose wealth largely derives from his 48% ownership of fashion giant LVMH.

Musk’s fall from atop the rankings – the first time that’s happened since he was No. 2 in September 2021 – caps a tumultuous year for the frenetic billionaire. He shocked the world in April with his offer to take Twitter private for $44 billion, in a brazen display of how the wealthiest individuals could wield their massive fortunes.

But his agreement coincided with the Federal Reserve and other central banks embarking on their most aggressive round of monetary tightening in a generation, slashing the valuations of high-flying companies like Musk’s Tesla Inc. The electric carmaker’s stock is down more than 50% this year.

Musk tried for months to get out of the Twitter deal, but failed. He offloaded more than $15 billion in Tesla shares – about $8.5 billion in April, then another $6.9 billion in August – to raise enough cash to fund the purchase.

Once he finalized the Twitter acquisition in October, the Bloomberg wealth index knocked $10 billion from his fortune, reflecting that shares of similar businesses have slumped since he made his bid.

Musk has pledged to turn around the social-media platform, but he faces several challenges – some of his own making. He blasted Apple Inc. and threatened to withhold Twitter from its App Store at a time when other companies were already pulling their advertising from the site.

Meanwhile, Twitter is poised to face annual interest costs that exceed a measure of its earnings for all of 2021. Musk’s bankers are considering providing him with new margin loans backed by Tesla stock to replace some of the high-interest debt he layered on Twitter, Bloomberg News reported.

Arnault, the new richest person in the world, is drama-free in comparison to Musk.

Arnault has long been a mainstay near the top of the wealth rankings, but his fortune never grew at the exponential pace of US tech billionaires. Now his empire is holding up while Mark Zuckerberg, Jeff Bezos and Alphabet Inc.’s Larry Page and Sergey Brin see their wealth hammered by rising interest rates.

Paris-based LVMH Moet Hennessy Louis Vuitton’s designer apparel, fine wines and retail business have benefited from pent-up demand unleashed when Covid-related shopping and travel restrictions were lifted in most countries. Arnault’s brands cater to the affluent – from Christian Dior and Fendi to jewelers Bulgari and Tiffany & Co., and champagne house Moet & Chandon.

(Except for the headline, this story has not been edited by NDTV staff and is published from a syndicated feed.)