Devara Hindi Box Office: Golden Chance Lost?

Jr NTR is all set for his roaring comeback with Devara, which is gearing up for a massive release.

With special midnight shows lined up, the excitement is palpable, especially in the Telugu states, where NTR has a massive fanbase.

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Devara’s box office performance will rely heavily on Telangana, Andhra Pradesh, and Karnataka, with these regions expected to contribute over 80% of its day 1 collection.

However, the film’s Hindi opening seems very ordinary. The presence of Bollywood stars like Saif Ali Khan and Janhvi Kapoor also couldn’t create any excitement among the Hindi audience.

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As of Thursday at 10:00 PM, Devara has sold approximately 15,000 tickets across the top three national multiplex chains—PVR, Inox, and Cinepolis. The film is expected to finish its pre-sales in the range of around 20,000 tickets in these national chains by the time bookings close.

While Devara had the potential to open strongly in Hindi, aiming for a ₹10-12 crore start, current estimates suggest it might only earn ₹4-5 crore on day 1.

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This shortfall is attributed to weak marketing and delayed advance bookings, which failed to capitalize on Jr. NTR’s growing popularity in the Hindi-speaking market after RRR.

A pan-India film like Devara needs strong promotional campaigns to create awareness, but with word-of-mouth support, it could still pick up steam.

If the content resonates with audiences, a lifetime collection of ₹50 crore in Hindi is still possible, given the lack of competition for the next two weeks.

For now, though, it’s a “golden opportunity lost” for what could have been a stronger Hindi market opening day at the box office.