All men or mostly men — that’s true of all first rows of audiences at premium events. Not so for The Economic Times CEO Roundtable in Mumbai. We did this not just to break the mould but to reinforce the message of TOI ’s #CancelPatriarchy campaign. Women are front and centre of any change. Men who disagree should sit up — or maybe take a seat at the back
What is TOI’s cancel patriarchy campaign?
The Times of India has launched the “Cancel Patriarchy” campaign, aimed at addressing and dismantling the deeply rooted patriarchal attitudes that persist in society. The initiative focuses on promoting gender-neutral norms and tackling unconscious biases by highlighting everyday scenarios where inequality often goes unnoticed.
Using innovative formats like letters, chats, and postcards, the campaign presents relatable stories that encourage reflection and self-awareness. These creative approaches aim to inspire individuals to recognize and confront their own biases, sparking meaningful conversations about societal norms that reinforce gender inequality.
Cancel Patriarchy highlights the widespread and often unnoticed presence of patriarchy in daily life and its impact on interactions. It calls for active engagement to challenge and reject these ingrained hierarchies, empowering people to take collective action toward a more balanced and inclusive society.
By raising awareness of the cultural systems that uphold traditional gender roles, the campaign seeks to ignite a broader movement for social change. It encourages individuals from all genders to work together to create a future grounded in equality and inclusion.
Through dialogue and personal accountability, Cancel Patriarchy aspires to transform societal attitudes and break down outdated norms. The initiative is a call for everyone to participate in building a world free from the constraints of patriarchal systems.
#CancelPatriarchy invites people to reflect, challenge, and act, paving the way for a society that prioritizes equity and inclusion.
