The hike in ticket prices for Allu Arjun’s Pushpa 2 has become a burning topic. The Telangana and Andhra Pradesh governments have approved huge increases in ticket rates for the film. Now the question pops up whether other big films will follow suit.
With Pushpa 2 seeing ticket prices rise as high as Rs. 1200 in multiplexes and substantial hikes in single screens as well, there’s growing speculation that future big-budget films will also seek similar permissions for higher ticket rates.
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Next is Ram Charan’s Game Changer which is made on a large scale, and its makers may request special permission for higher ticket prices like Pushpa 2. However, the real question is whether this strategy will work for every big film.
The success of Pushpa 2 is supported by its massive fanbase, sequel advantage, and the stardom of Allu Arjun, but not every movie has the same level of hype.
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For example, Game Changer hasn’t generated the same buzz yet, and its teaser hasn’t created much impact.
Additionally, the failure of Indian 2 has raised doubts about Shankar’s filmmaking, and the recent songs from the film have not made a lasting impression.
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This makes increasing ticket prices a risky move. While high ticket prices might work for pan-India films with huge hype, Game Changer may struggle to have the same impact, according to trade experts.
The main question now is whether producer Dil Raju will rely solely on Sankranthi’s festive season or opt for higher ticket prices to boost the film’s success.
It will also be a matter of prestige for Ram Charan. If Allu Arjun’s tickets are priced at 1200/-, Charan cannot afford to sell his film tickets for just 300/-. Doing so would create the impression that his stardom is much smaller compared to Allu Arjun’s, and it would suggest a lack of hype around his film.
This creates a vicious cycle. The ticket pricing becomes a matter of prestige, ego, and perceived stardom, making things more complicated for the producers.