Tollywood’s renowned producer Dil Raju has always earned a special place for his brand value in the film industry. He consistently believed in making films with strong narratives. However, in recent times, the films produced under his banner have not achieved the expected level of success.
In this context, two big films are all set to release during the upcoming Sankranti season. Game Changer, starring Ram Charan, and Sankranthiki Vasthunnam, featuring Venkatesh, are poised to make grand debuts.
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Directed by Shankar, Game Changer will be released on a pan-India scale. Dil Raju has placed high hopes on this project, which is being made with a budget of over 200 crores.
He has decided to promote the film on a national level, marking a new approach for him. While Dil Raju is known for promoting films on a relatively smaller budget in local South Indian belts, he is making huge changes this time.
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These changes are aimed at ensuring Game Changer gains massive traction, especially in North India. A substantial budget has been allocated for this event, with the promotion costs expected to reach around 15 crores. Additionally, major promotional activities are planned across five key cities in India.
Dil Raju and the Game Changer team are planning to take the film’s promotions to an international level as well. A grand pre-release event is being planned in Dallas, where the entire movie team, including Ram Charan, will be present. This will be the first time Dil Raju has organized such an event abroad.
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The campaign will kick off in the first week of January, with Ram Charan meeting fans in various cities. Through these efforts, Dil Raju aims to ensure that the film receives national attention.
This strategy aims to repeat the success campaign of Pushpa 2: The Rule. The national-level events and promotional plans by Mythri Movie Makers gave Pushpa 2 its widespread recognition. Dil Raju seems to be following the same formula for Game Changer.
