Akshay Kumar’s Sky Force, based on India’s first airstrike during the 1965 Indo-Pak war, has got everyone talking with its special screening attended by Defence Minister Rajnath Singh and other officials.
While the event highlights the film’s patriotic theme, it also brings to the fore a trend where films promoted with big endorsements struggle at the box office.
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The trend seems to be that when BJP gets involved in promoting a film, it flops. Akshay’s Samrat Prithviraj, promoted through a special screening by Yogi Adityanath, didn’t work at the box office.
Similarly, Sabarmati, despite heavy promotion and a screening by PM Modi, didn’t connect with the audience. So is it the curse of the big endorsements?
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Movies like Veer Savarkar and Emergency also struggled despite big endorsements. While Veer Savarkar was good, it didn’t work and Emergency, despite a screening by Maharashtra CM, underperformed.
The pattern seems to be that when BJP leaders promote a film, it faces box office challenges.
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With a good story and Akshay Kumar, Sky Force has potential. But it has to overcome the so called “BJP curse”.
The film’s success will depend on how well it tells the story without being weighed down by the big endorsements.
Sky Force is a tribute to the Indian Air Force. Let’s hope it doesn’t follow the pattern of past films and breaks the so called “BJP curse.”
