With each passing day, it is becoming more and more evident that simply having extensive connections in your pocket can’t get you far enough in Bollywood.
This has reflected very well with Abhishek Kapoor’s ‘Azaad’, which performed very poorly at the Box Office despite featuring Nepo star kids like Aaman Devgan (Ajay Devgn’s nephew) and Rasha Thadani (Raveena Tandon’s daughter).
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Despite having Ajay Devgn as an experienced actor, the film fell flat, managing a mere collection of Rs. 4.05 Crores over its opening weekend, that too dropping to just Rs. 60 Lakhs on Monday, going by trade reports.
This clearly indicates a change in the audience’s priorities, who now prefer content over name.
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Veteran trade analyst Taran Adarsh highlighted the film’s poor writing and underutilization of several actors as the primary reason for its failure.
He said, “It was lacklustre. There must be some drama or ups and downs to keep you engaged. But in this film, there was nothing. The first half was completely lifeless.”
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Praising the newcomers’ performances, Taran Adarsh reiterated that the film’s poor script, without the support of mass ingredients, played a key role in bringing it down.
Bollywood needs to wake up and observe the changing dynamics if it wants to stay in the game at all.
If it continues on this path, it won’t be long before the once-mighty Bollywood will receive the tag of ‘regional cinema’.
