Remember when Big Bazaar was the go-to shopping destination? Back in 2010, it was like the Shah Rukh Khan of Indian retail – beloved and seemingly unbeatable. With over 250 stores, Big Bazaar had captured the hearts of shoppers across India. You could find the everything there – groceries, clothing, gadgets. It was the original supermarket chain that introduced us to the thrill of buying things we didn’t even know we needed.
But here’s where it gets intriguing. While Big Bazaar was busy dominating the market, DMart quietly made its entrance. And guess what?
Also Read – Young Actress’ Private Videos Leaked: Real Story
DMart didn’t require 250 stores to make an impact. Nope. They did it with just 10. Yes, TEN! How? By adhering the mantra that every Indian knows by heart – “Bhai, sasta mil raha hain na, bas wahi chahiye!”
Unlike BIg Bazaar, which went all out with flashy seasonal flashy seasonal sales and loyalty programs, DMart took a more understated approach. They understood that Indians love two things: discounts and even more discounts.
Also Read – Big Uproar: Lord Ganesha on Underwear & Chappals
So instead of offering temporary promotions to lure customers, DMart made discounts their signature. It wasn’t just a tactic – it was their identity. No extravagant marketing campaigns, no gimmicks – just consistent, everyday savings.
And then there’s the debt situations. Big Bazaar embarked on an aggressive expansion, leasing high-rent spaces in malls and acquiring supermarket chains left and right. DMart? They took a completely different route.
Also Read – Viral Pic: Sick Trolls Enjoy Police Molestation
They opened stores in suburbs where rent was lower and where their target customers lived. They didn’t just steer clear of doubt – they hardly incurred any. While Big Bazaar struggled during the 2008 recession, DMart hardly flinched.
But here’s the real twist in the story.
DMart’s secret weapon wasn’t just discounts – it was relationships. They paid their suppliers within 10 days (compared to Big Bazaar’s 60), which allowed them to secure products at unbeatable prices. Plus, they avoided selling perishable goods and oversized electronic, focusing solely on essentials that everyone needs year round Smart, right?
So, what’s the takeaway here?
While Big Bazaar was sprinting without any water breaks, DMart was managing its pace like a seasoned runner. The outcome? Big Bazaar ended up overwhelmed by debt, while DMart emerged as the retail champion – it’s about being the most strategic. And DMart certainly succeeded in that.
