There was once a time when Nandamuri Balakrishna films could not get decent patronage even in theatres. This was when he was very shaky with his filmography.
However, cut to now, Balayya is creating absolute havoc with his recent filmography. The kind of success that he is tasting at the box office, followed by the appreciation at an individual capacity.
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With Daaku Maharaaj, this is getting elevated further ahead now. This film was a reasonable hit in theatres and it has now made a successful debut on Netflix.
The film is currently streaming on Netflix, and it has already risen to the top position on the trending list.
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On top of that, this film is successful in creating the enigmatic presence on social media shortly after the OTT release. The action clippings from the film featuring Balayya and also the elevation soundtracks of Thaman are trending big time now.
A few years ago, not many would have believed that a Balakrishna film would have such a strong start on OTT, which is usually very judgemental space. This was due to the kind of rather uneven filmmaking, he incorporated back then.
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But today, Balayya is able to shake not just box office, but also the OTT space which is usually very reserved and concentrated towards one particular kind of filmmaking. But Balayya mass is overruling this now.
Capturing the OTT space must surely have been the last thing on the checklist for Balayya and he has successfully completed this big last challenge now.
Daaku Maharaaj has now made a strong start on OTT and things are looking real positive. This could further improve the OTT and digital pricing of his upcoming films, which is again a good thing.
