Baby John, Varun Dhawan’s supposed introduction as a mass hero with superstar capabilities continues to make headlines for all the wrong reasons. The film has been a complete disaster at the BO, despite having a big budget of Rs. 180 crores.
The film saw a very underwhelming response on its opening, limiting its Day 1 collection at mere Rs. 11.25 crores, that too on Christmas. Day 2 saw a fall of more than 60%, with earnings slashed at just Rs. 3.75 crores.
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Any hopes of a comeback were immediately lost after the failure of the film to lift itself during the weekend, earning a shameful Rs. 23.90 crore by Day 4.
This colossal failure has led to analysts and the public alike talking about the potential reasons. One such analyst put forward an interesting point, blaming ‘marathon interviews’ and extensive city tours for the disastrous performance.
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Bringing the extensive promotional campaign under scrutiny, he claimed that the continuous bombardment of the audience with irrelevant and repetitive interviews on social media for 15-20 days straight has sucked the curiosity right out of the film.
He criticised the management for overexposing the actors before their arrival on the big screen, leading to a feeling of indifference among the public.
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He also emphasized how big stars like Salman, SRK, and Aamir have subtly opted out of this strategy, focussing more on powerful trailers, impactful posters, strategic digital promotions, and ground-level hoardings.
This view seems to have resonated with the people, who have come out in support of this opinion. One user said, “Very well said. Sooner or later, all will understand this and stop this circus.”
The case of Baby John should serve as a learning opportunity for Bollywood, making them rethink their outdated promotional strategies to prevent killing the hype before release.
