As luxury car owner moves to back seat, so do all the comforts

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Luxury car customers spend a lot of time in the rear.

Synopsis

Manufacturers like BMW, Mercedes, Lexus and Audi are regularly enhancing luxury features at the back, a far cry from luxury SUVs whose owners usually prefer the driver’s seat.

Premium car makers are increasingly choosing to do backseat driving for customers who own their brands but prefer to be driven. As they choose to be stationed on the rear seats of their cars, the features on offer ooze luxury and more. From champagne chillers to reclining seats that offer shiatsu massage, to rear seat remote control which can control almost anything in the car to touch-command control console for both infotainment and comfort

BY

ET Bureau

4 mins read, Last Updated:

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