 "iPhone 16 Pro Max and iPhone 16 Plus")
iPhone 16 Pro Max and iPhone 16 Plus
Kuo’s report indicates that the iPhone 16 Pro Max garnered 17.1 million pre-orders during the first weekend, representing a 16 per cent decrease from the iPhone 15 Pro Max’s launch figures. Similarly, the iPhone 16 Pro saw 9.8 million pre-orders, a drop of 27 per cent compared to its predecessor. Conversely, the base iPhone 16 models have seen increased interest, with the iPhone 16 and 16 Plus receiving 7.3 million and 2.6 million pre-orders respectively, reflecting a 10 per cent and 48 per cent increase over last year’s iPhone 15 and 15 Plus models.
Despite the rise in demand for the base iPhone 16 models, Apple is experiencing an overall slowdown in demand, mainly due to the lower-than-expected performance of the iPhone 16 Pro and Pro Max models. Kuo suggests that this trend may be influenced by the fact that the highly anticipated Apple Intelligence features are available on last year’s Pro models but not on the base iPhone 15 models. Additionally, intensified competition from local Chinese smartphone brands is contributing to the slowdown.
The data mentioned in Kuo’s report is based on recent supply chain surveys and pre-order statistics from Apple’s website.
The iPhone 16 series is currently available for pre-order in India, with availability starting from September 20.
First Published: Sep 16 2024 | 12:24 PM IST
