According to the trade, Sky Force made Rs. 24 crores on its second day, bringing the two-day total to Rs. 37 crores.
These numbers don’t really reflect the film’s true performance. The figures on paper seem big, but they don’t match up with how the film is doing at the actual box office.
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At many single screens, the collections tell a different story. Even though the film isn’t necessarily made for single screens, the numbers should still be much higher considering how it’s performing at multiplexes.
Saturday’s numbers show some places with jumps of 200%, but there are also places where the collections have fallen by 100%.
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Sunday will likely show more growth, especially with Republic Day giving the film a boost. Since it’s promoted as a patriotic film, it would naturally attract a larger crowd.
However, the true audience and their genuine interest will remain unclear because of self-booked tickets and huge discounts, sometimes up to 90%. This makes it hard to trust the actual performance of the film.
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For Sky Force, ticket prices are being refunded, which is unusual. For example, if you buy two tickets for Rs. 600, you’ll get Rs. 500 refunded, making it effectively just Rs. 100 for both.
PVR Inox Pictures, the distributors, are reportedly inflating the first-day numbers by buying their own tickets.
One cinema owner revealed that, despite selling only 50 tickets, they were told to display a “houseful” sign because PVR Inox had bought up all the remaining tickets. This creates the illusion of a packed theater when, in reality, the hall is nearly empty.
What’s worse — buying your own tickets or refunding 60–80% of the ticket price? Both are equally troubling.
These actions paint a bleak picture of how the industry operates and damage the trust audiences place in it. Films should take audiences into a world of imagination, not deceive them about box office numbers.
Many trade analysts have stopped reporting numbers for Sky Force because they know these are not real but manufactured collections.
So, when the producers claim Rs. 40 crores in two days, take that number with a grain of salt. The real collection is likely 60–70% lower, according to trusted trade magazine Film Information.
