Ajay Devgn has taken an interesting step by choosing to release the teaser of his next film Raid 2 with Salman Khan’s Sikandar this Eid. However, the strategy looks clever—riding Salman’s huge Eid audience to generate buzz for Raid 2—there is one crucial will Sikandar itself deliver.
Salman Khan films are traditionally box-office fare during Eid, and Ajay is evidently relying on this convention to give Raid 2 a healthy boost in the marketing department. Its teaser will be released digitally next week, but its true strength will come when it plays in cinemas along with Sikandar’s shows from March 30.
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Ajay Devgn and his team are banking on Salman’s star power and festive season to ride the wave to place Raid 2 firmly as an action thriller must-watch. But there are concerns about how much hype Sikandar itself can create.
With word that it is low on the buzz that everyone was expecting, there are fears that Ajay Devgn’s bet on this collaboration may be a double-edged sword. If Sikandar doesn’t work with audiences, then its impact may translate to how Raid 2 is perceived too.
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At the end of the day, while this strategy is a smart move or a blunder, only time will tell!
