Air India Rebranding Live | Rebranding process spearheaded since December 2022

The rebranding of the airline gained momentum after the Tatas engaged Futurebrands, a London based design and brand consultancy firm, in December 2022 to spearhead the process. Later, McCann Workgroup India was appointed to work on the promotion initiatives of the brand. The rebranding comes after Tata Sons entire acquisition of the airline in January 2022.