Maruti Suzuki Grand Vitara becomes the SUV to clock 1 lakh sales units the fastest in the segment

Maruti Suzuki is the largest car manufacturer in India. They have a variety of models in their lineup. Maruti Suzuki products are popular among buyers for their attractive pricing and aftersales. Maruti Suzuki recently celebrated the first anniversary of their mid-size SUV, the Grand Vitara. In less than a year after its launch, Maruti Suzuki sold over 1 lakh units of the Grand Vitara SUV in India. This is actually the fastest 1 lakh unit sales in the segment. The Grand Vitara was launched in the market last year, and a detailed review of it is available on our website.

Speaking on the phenomenal achievement, Mr. Shashank Srivastava, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, said, “For more than four decades, Maruti Suzuki has been at the forefront of the automotive industry, establishing benchmarks with its revolutionary product portfolio. The debut of the Grand Vitara last year heralded a new era, bestowing a truly magnificent experience upon SUV enthusiasts nationwide. This remarkably versatile SUV exhibits prowess in traversing diverse terrains and satisfies an array of consumer inclinations, earning it a favored status among our discerning customers. The Grand Vitara accelerated Maruti Suzuki’s growth in the SUV segment. Maruti Suzuki today is No. 1 in the SUV segment with a market share of 22%. Within a mere twelve months since its launch, the Grand Vitara has notched an impressive feat, garnering the adoration of over one lakh customers.”

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Maruti Suzuki Grand Vitara is actually the first product that is jointly developed with Toyota from scratch. A version of the Grand Vitara is sold in the market under the Toyota badge as the Hyryder. The Grand Vitara is currently the flagship SUV from Maruti Suzuki that is sold via Nexa. The Grand Vitara is a premium SUV that competes with cars like the Hyundai Creta, Kia Seltos, Skoda Kushaq, and Volkswagen Taigun in the segment. Maruti mentions that while the Grand Vitara has seamlessly catered to a diverse customer base, Intelligent Electric Hybrid and Suzuki ALLGRIP SELECT variants truly stand apart for their excellent performance.

As this is a premium offering, the Grand Vitara comes with features like a Head-Up Display, a 360-degree camera, a floating-type infotainment screen that supports Android Auto and Apple CarPlay, ventilated seats, and so on. The higher variant even offers a panoramic sunroof. Maruti Suzuki Grand Vitara is available with two engine options. The diesel engine has been completely removed from all the models. The Grand Vitara gets a 1.5-liter naturally aspirated engine with mild hybrid technology and a 1.5-liter engine with strong hybrid technology.

The 1.5-liter naturally aspirated engine is the same as what is seen in many other Maruti models like the XL6 and Brezza. This engine comes with a 6-speed automatic and a 5-speed manual transmission option. It even gets paddle shifters. This engine generates 103 Bhp and 138 Nm of peak torque. The other engine option is a 1.5-liter, 3-cylinder engine that works with an electric motor for better efficiency. The petrol engine generates 92 Bhp, and the electric motor generates 79 Bhp. This system generates a combined power of 115 Ps, and it has a claimed fuel efficiency of 27.97 kmpl. The price for a Grand Vitara starts at Rs 10.70 lakh, ex-showroom, and goes up to Rs 19.99 lakh, ex-showroom.

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