NEW DELHI: Designer Manish Malhotra will design new uniforms for over 10,000 Air India employees on the frontline, including cabin crew, cockpit crew, ground and security staff as part of the Tata Group airline’s new global brand identity amid an ongoing modernisation programme. Air India says it expects to rollout the new uniforms by the end of this year.
AI CEO & MD Campbell Wilson said: “Air India is delighted to be collaborating with Manish Malhotra to realise our shared ambition of representing the very best of a vibrant, bold, and progressive India on the world stage. We are working closely with Manish and his team to combine elements of our brand, our heritage and our culture, together with the unique requirements of the airline environment, for what we hope will be a fresh and exciting new look that supports and represents the new Air India.”
Manish Malhotra said: “It’s an absolute honour to collaborate with Air India, our national flying ambassadors. Reimagining their uniforms is the onset of a journey of joy and collaboration, and I am excited to embark on it. Our shared ideology is simple yet profound: to evolve without erasing, to modernise without forgetting. Together, we aim to intertwine tradition with the future, crafting uniforms where comfort meets authenticity, wrapped in timeless elegance.”
Malhotra and his team have begun meeting Air India’s frontline staff, conducting discussions and fitting sessions with them to better understand their specialised needs. AI is navigating through a five-year transformation roadmap with an ambition to become a world class airline with an Indian heart.
AI CEO & MD Campbell Wilson said: “Air India is delighted to be collaborating with Manish Malhotra to realise our shared ambition of representing the very best of a vibrant, bold, and progressive India on the world stage. We are working closely with Manish and his team to combine elements of our brand, our heritage and our culture, together with the unique requirements of the airline environment, for what we hope will be a fresh and exciting new look that supports and represents the new Air India.”
Manish Malhotra said: “It’s an absolute honour to collaborate with Air India, our national flying ambassadors. Reimagining their uniforms is the onset of a journey of joy and collaboration, and I am excited to embark on it. Our shared ideology is simple yet profound: to evolve without erasing, to modernise without forgetting. Together, we aim to intertwine tradition with the future, crafting uniforms where comfort meets authenticity, wrapped in timeless elegance.”
Malhotra and his team have begun meeting Air India’s frontline staff, conducting discussions and fitting sessions with them to better understand their specialised needs. AI is navigating through a five-year transformation roadmap with an ambition to become a world class airline with an Indian heart.
