Laxman Utekar‘s romcom Zara Hatke Zara Bachke starring Vicky Kaushal and Sara Ali Khan has attained a super hit status on its fourth Friday. The film held up well over the weekdays and the drop in collections for Adipurush due to the backlash only helped it further.
The collections of the film went up a little as compared to Thursday and it earned Rs 1.15 crore on its fourth Friday, reports Box OfficeIndia.The film is looking ahead for a super strong fourth week.
The total collections of Zara Hatke Zara Bachke so far is about Rs 72 crore nett and it is expected to finish its theatrical run around Rs 85 crore nett.
The collections of Zara Hatke Zara Bachke till date are as follows.
Week One – 36,38,00,000
Week Two – 25,13,00,000
Week Three – 9,00,00,000
Friday – 1,15,00,000
Total – 71,66,00,000 approx
The makers had introduced a buy-one-get-one ticket free scheme as a promotional strategy for the film. Speaking about the same, Akshay Rathi had said to ETimes, “This buy-one-get-one-free or any sort of scheme involving discount for tickets will work only if it is assured that the content is interesting enough. If you put a film that the public doesn’t want to watch, even if you offer it for free, they won’t turn up at the cinemas, as the cost and effort is not worth their while. If the films are interesting and the public is not sure if it wants to watch them on the big screen or wait for them to stream on OTT, then those are films where such schemes are likely to work.”
The collections of the film went up a little as compared to Thursday and it earned Rs 1.15 crore on its fourth Friday, reports Box OfficeIndia.The film is looking ahead for a super strong fourth week.
The total collections of Zara Hatke Zara Bachke so far is about Rs 72 crore nett and it is expected to finish its theatrical run around Rs 85 crore nett.
The collections of Zara Hatke Zara Bachke till date are as follows.
Week One – 36,38,00,000
Week Two – 25,13,00,000
Week Three – 9,00,00,000
Friday – 1,15,00,000
Total – 71,66,00,000 approx
The makers had introduced a buy-one-get-one ticket free scheme as a promotional strategy for the film. Speaking about the same, Akshay Rathi had said to ETimes, “This buy-one-get-one-free or any sort of scheme involving discount for tickets will work only if it is assured that the content is interesting enough. If you put a film that the public doesn’t want to watch, even if you offer it for free, they won’t turn up at the cinemas, as the cost and effort is not worth their while. If the films are interesting and the public is not sure if it wants to watch them on the big screen or wait for them to stream on OTT, then those are films where such schemes are likely to work.”
