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| Photo Credit: The Hindu
Doordarshan has been honoured with the award in the Electronic Media category for its comprehensive campaign on Voter Awareness and Education.
Doordarshan has been recognised for its coverage, including the “Chunav Ka Parv Desh Ka Garv” series during the Lok Sabha Elections 2024.
Doordarshan Director-General Kanchan Prasad received the honour from President Droupadi Murmu on Saturday (January 25, 2025).
“The campaign, conducted across the nation during the Parliamentary Elections 2024, showcased Doordarshan’s commitment to fostering an informed and active citizenry,” said the Press Information Bureau (PIB).
It encompassed the development and broadcast of 30 voter education short films, multilingual outreach through extensive dissemination across DD National, DD India, and DD News channels, ensuring messages reached every corner of the country, and engaging advertisements aimed at motivating voters.
“Through its creative and inclusive approach, Doordarshan successfully empowered voters throughout the country, especially first-time participants, to contribute to the democratic process,” said the PIB.
Published – January 26, 2025 11:37 am IST
