No audience has ever demanded, “Movies must be made in a specific way.” That doesn’t mean film makers should make whatever they want which is not relatable to the majority of the audience.
When filmmakers ignore audience preferences and create films based solely on their own imaginations, they risk losing their viewers like it’s happening with Bollywood.
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People are always willing to pay for movies that entertain and engage them, regardless of the ticket price. But if a film fails to resonate, even a minimal ticket price won’t attract audiences.
Unfortunately, some directors fail to understand this. This disconnect has even discouraged filmmakers from exploring family dramas.
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In Telugu cinema, there’s been a misconception that family entertainers lack appeal, perform poorly at the box office, and fail to draw audiences to the theaters. This belief has also kept actors known for their family-oriented roles away from accepting such projects.
However, Sankranthiki Vasthunam has shattered these notions. The film’s resounding success proves that audiences are still eager to watch well-made family entertainers in theaters. They are ready to accept even films that are nothing extraordinary but keeps them entertained for those two hours.
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Audiences were tired of dark, gloomy films filled with grim faces and senseless violence, often stretched over 3-hour runtimes that tested their patience. What they craved was a simple, lighthearted colorful entertainer they could enjoy with their families. And Anil Ravipudi delivered exactly that.
With the film approaching a gross collection of ₹200 crores, it raises an important question: will top actors and senior stars reconsider taking up family dramas?
By blending humor, music, and family sentiments, director Anil Ravipudi has proved that the family entertainers can still draw a huge number of audiences to theaters.
If Anil Ravipudi continues crafting similar stories with different variations and teams up with star heroes, Telugu cinema’s lack of quality family dramas could be resolved.
Known for completing films quickly, Anil Ravipudi is ready for the challenge—it’s now up to the actors to step forward.
Anil Ravipudi’s next is going to be with Megastar, and we have to see what kind of entertainer he comes up with the biggest mass entertainer like Chiru.
