Telugu industry’s next pan-India film Game Changer starring Ram Charan and Kara Advani is struggling to create buzz. In Telugu there is excitement because of Ram Charan’s fan following but in Hindi people are just not caring about the film.
The teaser was released in Hindi, and it is struggling to get even 1 million views in 14 days. The songs also got a not-so-encouraging response from the Hindi belts.
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The recent Dhop song also got trolled because many in the North found it silly and unintentionally funny. Some even slammed Kiara Advani for doing such a mindless role after doing sensible films like Good Newz and Sher Shah.
One critic and trade analyst Navneet Mundhra on his X account wrote, “From the teaser to songs, everything about Game Changer has been abysmal so far. The bling & kitsch are grating on people’s nerves. Calling Ram Charan a ‘Global STAR’ is laughable. He’s not even close to Prabhas & Allu Arjun. This film WILL NOT even take a decent initial.”
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Game Changer is being looked down as one of those dubbed films that get released on YouTube. The Hindi audience is not finding any theatrical value attached to the film.
The film has been bought by Anil Thadani for a good price, and it needs to earn 100 crores net from the Hindi market to earn the Hit verdict.
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Forget about hit or flop, if Ram Charan wants to compete with other big pan-India heroes like Prabhas, Allu Arjun, or Yash, he needs to deliver solid numbers in Hindi. His PR team has given him the tag of Global star but if his films don’t work even in the Indian market then trolls will get a chance to mock him for calling himself a global star.
According to the trade, Pushpa 2 has done decent business in the south and might even incur some losses to distributors. But the film is such a massive blockbuster in the North that no one cares about its regional business anymore. Prabhas and Allu Arjun have shown that the real market for Telugu films is in Hindi.
Ram Changer needs to create a solid foundation in the pan-India market with Game Changer so that he can build a strong market with subsequent films.
As of now Game Changer is on track for an opening of around 5-6 crores in Hindi which is less than even Devara. We have to see if things change in the coming weeks.
