Telugu cinema is quite literally ruling the roost in the Indian cinema space. The volume of pan Indian films that are being produced in Tollywood and the subsequent box office performance of the same have been extremely efficient.
However, with great rewards, come big risks and Tollywood is no different either.
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For instance, Tollywood has been spending hundreds of crows on big league films like Kalki, Devara, and Pushpa 2. These films quite literally have hundreds of crores trading on them, and the stakes are magnanimous.
Luckily, all of these pan Indian films are collectively paying off in the wider markets. Though there are certain shortcomings in one language or another, at large, these films are all recovering the big money involved.
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The risk here is that with so many hundreds of crores at stake, what would be the result if a film outrightly bombs at the pan Indian box office.
What would happen to the buyers in the bigger markets if these films flop outrightly. For instance, a whopping Rs 1000 crores rode on Pushpa 2. Luckily the film paid off, if not, then what would’ve happened?
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Same with the Devaras and Kalkis as well. It is evident that Tollywood is playing a very high risk game by pouring hundreds of clothes on these films. At this point, one might only wonder how horribly things could go wrong if a film gets outrightly rejected by the audience due to poor content.
