Maharaja, starring Vijay Sethupathi has been released in China but no great deal of traction on the film has been able to generate. The occupancy is failing even after opening on 40,000 screens. It makes me question whether it will gather box office.
In three days, the film collected ₹26.32 crores with ₹5.41 crores coming from previews. As is the trend on Sundays, Day 2 was the highest earning one at ₹9.21 crores, and on Day 3, the collection dipped to ₹7.13 crores.
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Even though it still lags way behind by a mile from Dangal and Secret Superstar, Maharaja does relatively better than Rajinikanth’s 2.0, which did badly at the Chinese box office. Not with standing that this is not a bigger cultural play, universal father-daughter tale lends some traction to the film.
It might reduce further in showtimes for the following weeks due to less occupancy. It cannot surpass ₹200–300 crores without involving a wider audience. The performance raises pertinent issues regarding how regional cinema films face stiff competition from Dangal.
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The failure of a Maharaja to make much noise in China has highlighted the problems that regional Indian films encounter in foreign markets, even though he was far better than some previous Indian attempts.
