Aamir Khan recently shared insights into various kinds of challenges faced by a team while campaigning for the Oscars.
While promoting ‘Laapata Ladies’, India’s official 2024 entry for ‘Best International Feature’, the actor shared his experiences from his past campaign for ‘Lagaan’ back in 2002.
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Aamir talked about the misconception about lobbying, saying that while campaigning for Lagaan, he and director Ashutosh Gowariker were only allowed to serve tea, coffee, and biscuits at the screening.
Aamir Khan and Kiran Rao explained the complex situation at the present Oscars, citing the increase in complexity over time.
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They said that nowadays the Academy members only commit to watching about 80% of the assigned films, with all films not getting their deserved share of attention.
Hence, Indian filmmakers must opt for various tactics like live screenings and public events to stand out from the competition.
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The duo also said that despite the films becoming easily available on streaming platforms, the challenges remain as tough as ever.
Filmmakers have to generate buzz through several screenings and public appearances to make sure their films aren’t overlooked.
This makes campaigning a significant investment, as the chance of getting selected not only depends on the merit of the film but also its proactive promotion.
Aamir Khan’s experience in the field is a clear demonstration that the chances of a film winning an Oscar get significantly low without making sure the right people see the film, owing to the tough competition in the market.
