Corporate booking is not a new term in the film industry. It is an accusation that has emerged for big-budget films in the last few years. But nothing has been proved as of now with strong evidence.
The same thing is now happening with Singham Again and Bhool Bhulaiyaa 3. Both the films are clashing on Diwali and while the advance bookings for the chains were opened on October 30, the claims of corporate bookings are now coming up for both.
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The major reason behind this ongoing issue is the clash between the fan clubs. A certain section prefers to watch BB3 considering that it is going to offer something new. The other section is going for Singham Again since they are looking for mass entertainment.
This is not the first time that there has been a war on both sides. It has been happening whenever 2-3 films are released on the same day.
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In case corporate bookings are happening, it is not a good sign for the industry. There is nothing to feel ashamed about while revealing the real collections.
One thing has been common for every film over the years which is that the audience gives the final verdict. A film will also work if the word-of-mouth is good.
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In the past, we have seen films like Sholay and Chak De! India, where collections witnessed an increase as soon as people heard that they had good content.
Coming to this Diwali, there is hardly anyone who has not seen the films of Rohit Shetty and Anees Bazmee in the past. Everyone is well aware of their directorial skills. Even if the first-day occupancy is not up to the mark, there will be a jump if people give a thumbs up to both films.
