The upcoming Diwali Box Office clash between ‘Singham Again’ and ‘Bhool Bhulaiyaa 3’ seems to be catching fire as both fight to maintain dominance in multiplexes and single screens.
Singham Again has a definite advantage over BB3 as it is being distributed by PVR Inox, giving it access to its wide distribution network. The distributors of Singham Again are constantly pushing for a 60-40 split in national chains.
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The single screens seem much more cautious in maintaining a fair division of 50-50. This is due to the fact that both BB3 and Allu Arjun’s upcoming ‘Pushpa 2’ share the same distributor.
The distributor has made it clear to single screens that any unfairness in screen time sharing will affect the negotiations regarding the highly-anticipated Pushpa 2.
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This strategy seems to be working in BB3’s favour as no exhibitor wants to risk their chances about Pushpa 2’s negotiations, owing to the massive stardom of Allu Arjun and the success of Pushpa: The Rise.
Adding to the surprise, images are being circulated on social media claiming that team BB3 has announced free tickets for students, faculty, and staff members at select venues on 1st November.
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This has led to mixed reactions from people, who have come forward to voice their opinions.
While some people have praised it as a treat for young audiences, others have questioned whether it is an attempt at reviving the film. Many have also questioned the impact it will have on fair screen sharing.
Ultimately, the first weekend Box Office performance of both films will decide the adjustments in screen allocations, as it will be based on ticket sale trends and the demand of the public.
