As the US elections are around the corner, young voters are expected to play a huge role in the close race between the two candidates. With millions of first-time voters from Gen Z and a large chunk of millennials, they could be the deciding factor.
It is a challenging task for both candidates to relate to young minds, especially Donald Trump, who is the oldest presidential candidate in history. Thus, it is important to understand the issues that the demographic cares about.
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Unlike previous elections, the young voters are shifting their focus from social justice and climate change to economic issues. In a nationwide financial crisis, they are specifically prioritizing job prospects, inflation, and student debts.
Historically the new voters tend to turn in lower numbers than their older counterparts. However, many factors are expected to give better voter turnout in this year’s elections.
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Economic challenges are directly affecting their lives as student loans put more burden on their shoulders. Moreover, the rise of political content in social media is another driving force that might get the young ones out to vote.
This is why Kamala Harris and Trump both are trying to maintain a good presence via digital mediums. The candidate that acknowledges the struggles of these millions of voters and offers solid economic changes can emerge victorious.
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