Peanut, a social networking app for women, is launching a new feature to help users track their pregnancies. The new Peanut Track tool leverages seven years of data from questions asked on the social network and uses AI to anticipate questions that women have during different stages of their pregnancy.
Founded in 2017, Peanut is an online community that is designed to connect women throughout all stages of their lives, from puberty to menopause. Now, the company is giving women personalized and anticipatory guidance tailored to each stage of pregnancy.
Up until now, Peanut has been focused on community and helping women connect with other women over shared experiences. With this new feature, Peanut is taking its first steps into the utility element of its service by helping women track their pregnancies individually.
“We’ve always been about community,” Peanut CEO and founder Michelle Kennedy told TechCrunch. “But, what about the times when I actually am not looking to engage with someone else, but am looking to source information. It’s really about serving you content which we know you’re going to ask because all these other women across the seven years that we have been going have been asking the same.”
Peanut Track offers content about what to expect during their current stage of pregnancy and what they should be thinking about in terms of well-being. The app will surface content written by gynecologists.
In addition, users can access all of the traditional metrics when it comes to pregnancy. For instance, Peanut Track will tell you if your baby is currently the size of a peach or a pumpkin. Plus, the feature will tell you what sorts of symptoms you may be experiencing.
Peanut Track stays true to Peanut’s core mission of community, as it also connects users with other women who are at the same stage of pregnancy as them.
The feature was requested by users, as Kennedy says Peanut is in a position where it can talk to its user base about what they want to see on the platform, and then work with them to implement their vision.
Following Peanut Track, the startup plans to launch Peanut Grow next year to help women anticipate the early stages of motherhood by tracking development and milestones.
“You can track your feed and your poops and all the other things that you have to do when you have a newborn,” Kennedy explained. “But also, what about you? How are you doing? How’s your mood? That kind of tracking is very important, particularly when you think about postpartum depression, loneliness — all of those other elements. I think it’s really important because what’s the point in telling someone, yes, we diagnose you as lonely without giving them the solution of ‘here are other women who are in exactly the same situation as you, and this too shall pass,’” she said.
Peanut has raised $32 million in funding to date. The company raised $10 million in a funding round in August 2022 that helped Peanut get to profitability. Before that, the company closed a $12 million Series A in May 2020.
