Alia Bhatt has been a successful actress in Hindi cinema for over a decade. She has starred in many big hits and has even led solo female-led films to success at the box office.
However, her latest film, Jigra, opened with surprisingly disastrous numbers. It earned only ₹4.55 crore on its first day in India, the lowest opening for any of her films in ten years. The last time her film opened below 5 crores was in 2014, Highway.
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It did see a slight recovery on the second day, earning ₹6.50 crore, but this may not be enough. The film is heading for a weekend of 18 crores and a lifetime below 40 crores. It’s nothing short of a disaster.
Historically, Alia’s films have opened with at least ₹7 crore, except for a few like Highway. Even her two biggest flops Shaandaar and Kalank had much higher opening numbers.
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Unlike Alia’s previous successful films, Jigra lacked strong promotional backing and clear messaging. The film seemed confused about whether it was an action thriller or a family drama.
Moreover, it didn’t receive good reviews, unlike Raazi, which opened with ₹7.53 crore and eventually grossed over ₹124 crore net.
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This disappointing start also adds to the struggles of Karan Johar’s Dharma Productions. They have not had a successful film in India since 2019, and Jigra continues this trend of underperformance.
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