In an open letter addressed to members of the media, Karan Johar and Apoorva Mehta have announced that they will be stopping the pre-release screenings for their films. The duo expressed their heartfelt thanks to members of the press for their continuous support and the positive impact they have had on their films.
The letter further explains the rationale behind this decision is to provide a non-biased and open-minded approach to both the viewers and the media without any pre-emptive reviews and opinions.
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It also states that Dharma Productions will continue to host press screenings for the film early on the release date, stressing the impact timely-released reviews can have on the success of a film.
This move by Dharma Productions is also being seen as a stunt to build hype around the upcoming film ‘Jigra’, starring Alia Bhatt and Vedang Raina. Both the public and the media houses have begun speculating on the impact this decision will have on the success of Karan Johar’s films.
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While public reviews have been mixed with some saying that this move will prevent the release of early spoilers, most people argue that this could prove beneficial in maintaining the secrecy and the pre-release buzz around the film without any leaks whatsoever.
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