Saripodha Sanivaaram: What's The Rush, Nani?

Nani’s latest film, Saripodhaa Sanivaaram, released on August 29, 2024, has been a commercial success.

Directed by Vivek Athreya, this marks their second collaboration after Ante Sundaraniki. For those who missed its theatrical run, Netflix has announced that the film will be available for streaming starting September 26, in multiple languages including Telugu, Tamil, Malayalam, Kannada, and Hindi.

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Recently Aamir Khan has committed to not selling the rights of his films to the OTT platforms before their release, aiming to extend the time films spend in theaters. This move is part of his vision to revolutionize film distribution and ensure box office viability.

Interestingly, Nani, a self-proclaimed fan of Aamir Khan, seems to be taking a different approach to his film’s OTT release strategy.

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Nani is opting for a quick turnaround, allowing Saripodhaa Sanivaaram to stream just 26 days after its release. This reflects a broader trend in Tollywood, where many films are available on streaming platforms after a four-week window.

Aside from a select few films chasing serious pan-India ambitions, most releases in Tollywood and Kollywood are still opting for a quick four-week theatrical window.

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This trend is gradually denting box office numbers during weekdays, particularly in the evening slots, as casual viewers are now choosing to wait for OTT releases instead. Only the most dedicated cinema enthusiasts are making the effort to catch movies on weekends.

Given Nani’s passion for cinema and his aspirations to elevate Telugu films, a longer hold on Saripodhaa Sanivaaram before its OTT premiere could have set a valuable precedent.