The next big-ticket film from the Telugu industry is Jr NTR and Koratala Siva’s Devara, featuring top technicians.
As the movie gears up for release, U.S. bookings have started, and initial impressions suggest that Devara’s ticket pricing strategy is similar to Prabhas’s recent biggie, Kalki 2898 AD.
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The XD version of Devara is priced at $30, which is on par with the recent epic Kalki 2898 AD.
This high ticket pricing strategy works well in the U.S. as long as there is interest in watching the film in theaters. It helps generate larger revenues by capitalizing on demand.
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If audiences are eager to see the film theatrically, even average content isn’t a major issue when a Tier 1 star is involved, unless the content is very poor.
For NTR, this is a first, and trade experts expect significant numbers in the U.S. His highest so far is $2 million, excluding RRR, but Devara is expected to generate massive numbers.
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