SoCheers has won the digital mandate of ASUS, Taiwanese multinational electronics company, for its Indian business. The account will be handled from the agency’s Mumbai office. Reportedly, as part of the mandate, SoCheers will handle both ASUS & ROG India Consumer PC, end-to-end digital responsibilities, which includes overall strategy and management for both the brands across social channels.
“The vision for the brand that we have & what SoCheers is envisioning syncs well & we are delighted to partner with SoCheers and embark on our digital growth journey” Paramjeet Singh Mehta, head of marketing
From what is understood, the agency will strengthen the brand’s online persona with outreach and influencer marketing, end-to-end management of pre and post content production, as well as strategizing and executing digital brand campaigns for upcoming product launches, starting with the ASUS Vivobook S 15, slated to launch in first week of July 2024.
“We are ecstatic to partner with ASUS and together, we look forward to creating impactful campaigns that strike the right chords, win attention and propel the brand to the next level.” Siddharth Devnani, co-founder and director, SoCheers, stated.
