During the fourth quarter of 2022, Audi sold in the United States 54,054 cars, which is 63 percent more than a year ago. Despite this outstanding growth, the annual result remained negative at 186,875 (down almost 5 percent year-over-year).
Meanwhile, the German premium brand significantly increased battery electric vehicle (BEV) sales.
In Q4, Audi sold 4,257 BEVs, which is 33 percent more than a year ago and 7.9% of the total volume.
It’s noteworthy that currently, the biggest contributor in the BEV segment for Audi is the Audi Q4 e-tron family (SUV and Sportback), based on the Volkswagen Group’s MEB platform. Volume deliveries of the electric Q4 alone should allow for achieving a pretty good result in 2023.
Daniel Weissland, President, Audi of America said:
“Audi finished the year strong: best-ever BEV sales, consecutive quarterly new car sales growth in the second half, and a record-breaking year in After Sales. Looking ahead, 2023 is going to be a pivotal year in the shift toward electric – our customers are ready and Audi is all-in.”
Audi BEV sales by model in Q4 2022:
- e-tron SUV – 1,145 (down 42%)
- e-tron Sportback – 385 (up 1%)
- e-tron GT – 314 (down 59%)
- Q4 e-tron SUV – 1,872 (up from 45 a year ago)
- Q4 Sportback e-tron – 541 (up from 19 a year ago)
- Total – 4,257 (up 33%) and 7.9% share of total volume
Unfortunately, the manufacturer does not provide any details about its plug-in hybrid sales.
In 2022, Audi sold over 16,000 all-electric cars, which was the best result ever. For reference, in 12 months of 2021, Audi sold 10,985 all-electric cars in the US.
Audi BEV sales year-to-date:
- e-tron SUV – 7,503 (up 1%)
- e-tron Sportback – 2,894 (up 28%)
- e-tron GT – 2,275 (up 86%)
- Q4 e-tron SUV – 2,955
- Q4 Sportback e-tron – 576
- Total – 16,217 (up 48%) and 8.7% share of total volume
Considering that the Audi Q3 and Q5 models are sold at a relatively high volume – respectively 25,000+ and 62,000+ units in 2022 – the electric Q4 has a big chance to note 10,000-20,000 units in 2023 (if not more).