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    Vieroots rolls out brand film around HPO – Brand Wagon News


    Vieroots Wellness Solutions, a personalised health ecosystem, has launched its brand film that introduces the concept of human performance optimisation (HPO). 

    This film aims to challenge viewers to look beyond generic wellness solutions and embrace a future where health optimisation is tailored to their DNA. From what it’s understood, the film showcases the integration of AI, epigenetic lifestyle modifications, big data, and wearables. 

    “I think this film embodies Vieroots’ philosophy: we believe the human body is capable of extraordinary things. Through HPO, we intend to empower individuals to become architects of their own health. Epigenetic modifications, the core focus of our approach, has the potential to revolutionise the future of healthcare,” Sajeev Nair, founder and chairman, Vieroots Wellness Solutions, emphasised.  

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