Myntra’s Big Fashion Festival (BFF) gives brands an opportunity to reach shoppers across India. This year, the event features 21,000 emerging brands and labels, including 13,000 participating for the first time, and more than eight million styles, twice the selection of the previous edition. Brands also have access to Myntra’s 80 million-plus monthly active users, technology, creator ecosystem and nationwide reach.
Three brands, Super Minis, Nayam by Lakshita and Broadstar, share how the platform has helped them expand their customer base by reaching a much wider audience.
Superminis: Understanding what parents want
Founded by Amandeep Singh in 2019, Superminis was launched to help parents find soft, comfortable clothing for their children in the right sizes. The kidswear brand joined Myntra in 2022. Singh says Myntra’s category insights, feedback on what’s working and what’s not, have helped Superminis improve its products and enable the team to plan its assortment, while brand-building recommendations have played a key role in winning customer trust and love. During marquee events like BFF and the End of Reason Sale (EORS), Superminis sees sales increase 1.2–1.5X compared with regular business days. Rakhi 2025 was particularly a highlight for the brand.
“Rakhi 2025 was the standout moment where our ethnic wear sales on Myntra exceeded our entire previous month’s revenue. That increase in traction during events is made possible because Myntra attracts shoppers who truly appreciate quality,” Singh says.
Nayam by Lakshita: Using data to guide design
Nayam is part of Lakshita’s established ethnic wear business. Drawing on years of experience in understanding women’s clothing preferences, the brand focuses on fit, premium fabrics, and comfortable styling.
To expand its reach, Nayam launched on Myntra in September 2023. Access to ethnic wear shopping trends helped the team make more informed business decisions. Nayam improved its assortment planning, identified opportunities in new categories and made decisions based on shopping preferences.
The Partner Portal is among the brand’s most-used tools. Its performance metrics help the team identify areas for improvement and make decisions about product design and visibility, combining its industry experience with shopping behaviour.
Major shopping events have also helped Nayam reach thousands of new customers, including those outside its local markets.
For Suneet Kharbanda, Managing Director of Nayam by Lakshita, customer expectations play an important role in product development.
“Myntra shoppers are very aware of what they are buying. They look at the fabric, fit, styling, reviews, and value before making a decision. That inspires us to raise the bar to keep up with such thoughtful shoppers,” he says.
Broadstar: Turning insights into new collections
Broadstar began with women’s western wear, focusing on trend-led designs, good fits, and competitive pricing. After establishing itself in the category, the brand expanded into men’s casual wear.
It joined Myntra in 2021 to reach a wider audience. Since then, the insights have helped Broadstar understand shopper preferences and expand its product range.
The brand now offers more than 4,200 lifestyle styles and uses Myntra’s trend analytics to identify opportunities for new collections.
Major shopping events such as BFF and EORS have also contributed to growth, with sales increasing 1.5–1.8X during these periods.
Broadstar uses Myntra’s growth dashboard and data and insight tools to plan inventory and bring new styles to market faster. It helps the team understand what customers are looking for and make better decisions about its product selection.
The brand also values its access to shoppers who pay close attention to fashion and product quality. Their expectations encourage Broadstar to improve its products while exploring opportunities to expand.
For Super Minis, Nayam by Lakshita, and Broadstar, overall insights have become an important part of business planning. Superminis uses the data to improve its kidswear assortment, Nayam to guide ethnic wear designs, and Broadstar to expand its product selection.
From managing units and improving fulfilment to identifying trends and developing products, these brands are using Myntra’s tools to plan their next stage of growth.
Source: YourStory
