Home/Technology/A ratings board wouldn't let Valve release a trailer. It "leaked" it instead.

A ratings board wouldn't let Valve release a trailer. It "leaked" it instead.

TechnologySeptember 7, 20262 min readAttributed summary
A ratings board wouldn't let Valve release a trailer. It "leaked" it instead.
"I think we can't get in trouble for that now. It's like 20 years ago."
Reading Settings

Back in 2009, Ars wrote about what was being reported as a leaked trailer for the then-upcoming Left 4 Dead 2, saying the footage "looks like it’s straight from a high-gloss action movie." Today, we need to offer an important update to this crucial, 17-year-old story: The trailer "leak" was orchestrated by Valve itself.

That news comes courtesy of former Valve writer Chet Faliszek, who said in a newly posted video about cut lines in the game that "for Left 4 Dead 2 with the ESRB... we leaked our trailer ahead of time because they wouldn't let us release the trailer."

Faliszek is referring to the Entertainment Software Rating Board, the self-regulating industry group that, since 1994, has offered sometimes questionable age-appropriateness ratings for thousands of games submitted to its purview. While many smaller and/or online-focused game makers skip out on getting those ratings these days, at the time, any publisher that wanted space on major retailers' shelves needed to submit to the ESRB's standards.

Read full article

Comments

Source: Ars Technica

Related technology stories

Is it safe to buy a refurbished iPhone from Walmart?
Sourced report
engadget.com19 minutes ago

Is it safe to buy a refurbished iPhone from Walmart?

Walmart provides lower-cost refurbished phones than buying from Apple directly, but you also have to navigate through more sellers and terms.

1 min briefingRead signal →
My Brief Summer Fling With Siri AI
Sourced report
Source19 minutes ago

My Brief Summer Fling With Siri AI

I was initially enamored with the beta version of Apple’s revamped smartphone assistant. As the full release approaches, I’ve forgotten Siri AI even exists.

4 min briefingRead signal →
These Cyborg Cockroaches Could Save Your Life
Sourced report
Source19 minutes ago

These Cyborg Cockroaches Could Save Your Life

The team embedded electrodes into live cockroaches, then outfitted them with cameras and injection devices to deliver medication via remote control.

4 min briefingRead signal →