Walmart-owned Flipkart’s quick commerce arm Flipkart Minutes is entering the premium grocery and specialty food products segment under its private label brand, ‘Pykd’
The development comes at a time when gourmet offerings are gaining a large consumers in the market today
Beyond products like cheese, coffee, noodles, kombucha, ramen, ghee and oils, Pykd will also sell products like namkeen and chips.
Walmart-owned Flipkart’s quick commerce arm Flipkart Minutes is entering the premium grocery and specialty food products segment under its private label brand, ‘Pykd’, sources told Inc42.
Pykd gives Minutes its own range of products within the more premium category, while it is also planning to onboard third-party premium brands to expand gourmet offerings. Pykd is set to be piloted first in Bengaluru, sources said.
Inc42 has reached out to Flipkart for comments on the development. The story will be updated based on their response.
Moneycontrol reported the development first.
Beyond products like cheese, coffee, noodles, kombucha, ramen, ghee and oils, Pykd will also sell products like namkeen and chips.
Meanwhile, Flipkart claimed to have launched 1,000 ‘micro-fulfilment centres’ for Minutes across 130 cities, servicing over 8,000 pincodes across the country, while targeting to expand the network further to 1,500 centres across 180 cities over the next few months.
The development comes at a time when gourmet offerings are gaining a large consumers in the market today. This is allowing brands like quick commerce giants like Blinkit, Zepto and Swiggy Instamart to launch their own gourmet labels such as Gourmet, Select and Noice, respectively.
A comparatively new entrant in the market, FirstClub, also recently raised $55 Mn as part of its Series B funding round in June.
Sauce.vc partner Yash Dholakia once highlighted how quick commerce has now evolved into a preferred channel for affluent consumers, and is built around a limited but high-quality premium assortment and fulfillment.
The food and grocery ecommerce category is expected to clock a CAGR of 28% between 2026 and 2031, based on Inc42 Datalabs’ ‘D2C 3.0: The Next Big Wave In Indian Ecommerce, Report 2026’.
Source: Inc42 - Startups
