D2C nutrition and wellness startup Supply6 has raised ₹48 Cr in a funding round led by Unilever Ventures, with participation from Zeropearl VC and actor Kriti Sanon
The startup will use the fresh capital to expand its product portfolio, enter new markets and strengthen its distribution channels
Supply6 claims it is currently operating at an annualised revenue run rate (ARR) of ₹75 Cr and expects it to touch ₹100 Cr over the next three to four months
D2C nutrition and wellness startup Supply6
has raised ₹48 Cr (about $5 Mn) in a funding round led by Unilever Ventures, with participation from existing investor Zeropearl VC.
The startup also said that the round saw participation from actor Kriti Sanon, who came on board as an investor and brand ambassador in December last year.
With the latest round, the startup has raised over $6 Mn to date. It previously secured $1.1 Mn in a pre-seed funding round in 2025 from Zeropearl VC, WhatsApp CEO Kunal Shah, Renee Cosmetics cofounders Ashutosh Valani and Priyank Shah, and XYXX founder Yogesh Kabra.
The startup plans to use the fresh capital to expand its product portfolio, invest in clinical research and engineering, and strengthen its supply chain and digital capabilities.
A portion of the raised capital will go towards entering new markets, strengthening its marketing and partnerships, hiring across functions, and expanding its presence across D2C, marketplaces and quick commerce channels.
Founded in 2019 by Vaibhav Bhandari and Rahul Gupta, the Bengaluru-based startup develops daily nutritional supplements across vitamins, hydration and fibre.
Its flagship product, Supply6 360, combines more than 63 ingredients, including probiotics, micronutrients and adaptogens, in a single serving aimed at athletes, fitness enthusiasts and consumers with busy lifestyles.
The startup sells its products through its website, ecommerce marketplaces such as Amazon, and quick commerce platforms including Blinkit.
Supply6 claims it is currently operating at an annualised revenue run rate (ARR) of ₹75 Cr and expects it to touch ₹100 Cr over the next three to four months.
It competes with the likes of Marico-owned Plix, HUL-owned Oziva, Kapiva and BeastLife, among others.
The funding comes at a time when India’s nutrition and wellness sector continues to attract investor interest amid rising demand for preventive healthcare, functional foods and convenient supplement formats.
Startups in the space are increasingly focusing on clinically backed products, omnichannel distribution and quick commerce to drive growth. The sector’s growth is being fuelled by rising health awareness, higher disposable incomes and a growing prevalence of lifestyle-related conditions such as obesity, diabetes and cardiovascular diseases.
This has led to increasing demand for supplements focused on immunity, weight management and overall wellness.
Supply6 operates in India’s dietary supplements market, which is expected to reach $62 Bn by 2033, growing at a CAGR of 13% from 2024, according to IMARC Group.
Source: Inc42 - Startups
