Prior to Dream Money, the company had also shuttered its AI-powered sports performance analytics app Dream Play last month
The funds invested through the platform in MFs will remain invested in the user’s name in custody of the broking partners
Fixed deposits will continue to be held and serviced directly by the banking partner and all EMIs and auto debits will continue to be serviced by the lending partners directly
Dream11 parent Dream Sports is scaling back its diversification efforts, shutting down its fintech vertical Dream Money less than a year after its launch. Last month, the company also shuttered its AI-powered sports performance analytics app Dream Play.
A notification on Dream Money’s website said it is “discontinuing operations” starting July 30, prior to which customers can view statements, holdings, and account details. A summary of investments made through Dream Money will also remain visible under the ‘Transaction Summary’ section on the platform till July-end, following which the platform will “cease to be operational”.
It further noted that the funds invested through the platform will remain invested in the user’s name in custody of the broking partners. It will also cancel all recurring SIPs on the platform starting July 7. The platform has stopped accepting new customer registrations, new lumpsum investments, and new loan applications.
Launched in August 2025, Dream Money operated as an investment and wealth management platform with offerings in mutual funds, digital gold, fixed deposits and loans.
Customers can choose to withdraw or liquidate their gold holdings till July 15, following which the assets will be moved to digital gold platform Augmont. The migration process will take around 10 days, during which customers will not be able to access their gold holdings, Dream Money said.
As for mutual funds, the company said customers’ portfolios will continue to be held in their names and serviced directly by the respective asset management companies (AMCs). Dream Money encouraged users to write to their respective AMCs to appoint a new mutual fund distributor of their choice for their portfolio.
Fixed deposits will continue to be held and serviced directly by the banking partner. Similarly for lending, all EMIs and auto debits will remain unaffected and continue to be serviced by the lending partners directly.
This comes days after Dream Sports shut Dream Play on June 10. The AI app analysed users’ game play in sports like Padel and provided personalised recommendations for improvement.
Dream Sports began its diversification spree last year after it was forced to shut its main fantasy sports offering Dream11 after the government banned all real-money gaming platforms in the country.
Since then, the company has been trying to leverage its vast existing user base, especially in Tier II & III towns, to cross sell financial services and content offerings. Earlier this year, it launched stock broking platform Dream Street, aimed at first-time investors that are not confident with making bets. It follows a hybrid model that combines AI-powered data insights and market guidance from SEBI-registered analysts.
Overall, Dream Sports’ new avatar spanned eight verticals, two of which have been sunsetted this month. Dream11 has been transformed into a watch-along platform where users can follow gameplays of prominent content creators, while Fancode operates a sports OTT platform. It also operates SaaS platform Dream Horizon.
Source: Inc42 - Startups
