Adomate, a Ghent-based AI startup helping marketing teams create social media ads more efficiently, has raised €1.4 million to support its international expansion and continued product development.
Participants in the round include Angelwise, RDY Ventures, and Seeder Fund, along with Jo Deblaere (former Accenture executive), Jeroen De Wit (Teamleader), Willem Dumon (Fleetmaster), Johnny Kegels (PR Force), Stefan Tournoy (founder of Vente Exclusive), and ML6.
“Advertising platforms increasingly reward brands that can deliver a high volume of creative, relevant, and diverse campaigns. Marketing teams have access to more data than ever before, but often lack the time and resources to translate those insights into enough new creatives. Adomate provides the means for teams to create better-performing ads at scale,” said Simon Logghe, CEO and co-founder of Adomate.
Founded in 2024by former ML6 colleagues Simon Logghe and Lucas Desard, Adomate is an ad creation data platform that helps marketers create social media advertising at scale. The company states that it combines performance data, competitor analysis, and consumer behaviour insights to enable brands to produce more advertising variations faster and improve marketing performance based on real-world data.
The company states that consumer ad fatigue, along with the algorithms used by platforms like Meta and TikTok, are compelling brands to release new advertising creatives at an unprecedented pace. Consequently, marketing teams face increased pressure to generate more content quickly and to continually test new angles and concepts.
Adomate claims that it has developed technology to address this challenge specifically. The company originally operated as an agency, using its AI technology internally to develop campaigns for clients.
It eventually evolved into a software platform that enables marketing teams to create custom workflows combining performance data, competitor insights, and consumer behaviour to generate higher-performing advertisements faster. The company is a Meta Verified Tech Provider and a LinkedIn Verified API Partner.
The company highlights that teams use Adomate to produce 5–10x more creative without adding headcount, turn research into concepts in minutes, not days, improve creative performance with data-backed ideas, and capture and scale their creative strategy as a system
With this capital, the company plans to accelerate its international growth, expand its team, and further develop the platform with new integrations and capabilities. Upcoming features include a Reddit integration and tools designed to streamline collaborations between brands and content creators.
Adomate reports that over the past year, the company has grown rapidly, serving more than 50 customers, including Loop Earplugs. Adomate was also recognised with the Rising Star Award from Start it @KBC.
Source: EU-Startups
