F&B brand Foodstories has raised Rs 50 Cr (about $5.2 Mn) in a Series B funding round from Zerodha cofounder Nikhil Kamath
The fresh funds will be utilised to scale its digital operations, enhance delivery capabilities and expand retail footprint
Founded in 2024 by sisters Ashni and Avni Biyani, Foodstories is a premium food retail startup focused on gourmet grocery, dining and experiential commerce
F&B brand Foodstories
has raised Rs 50 Cr (about $5.2 Mn) in a Series B funding round from Zerodha cofounder Nikhil Kamath.
The fresh funds will be utilised to scale its digital operations, enhance delivery capabilities and expand retail footprint.
Founded in 2024 by sisters Ashni and Avni Biyani, daughters of Future Group’s founder Kishore Biyani, Foodstories is a premium offerings focused food retail startup that combines gourmet grocery, dining and experiential commerce.
The gourmet retail chain, launched under Future Group in 2011, offers curated artisanal products — organic and hydroponic produce, global ingredients, premium meats, seafood, cheeses and specialty foods — which it sells via physical stores like cafes, bakeries as well as through D2C channels..
The startup currently operates across Delhi, Bengaluru, Hyderabad and Mumbai, while also offering online ordering and hyperlocal delivery services.
“We’re building a ₹1,000 Cr business. Curation, experiential retail and a strong digital layer. That combination is what gives us conviction in the scale of what’s possible here,” Ashni said.
The funding comes as India’s premium food and gourmet retail market, projected to reach nearly $2.5 Bn by 2034, continues to expand on the back of rising disposable incomes, shifting consumption patterns and growing demand for high-quality, health-conscious food products.
The trend is being further reinforced by the rapid rise of quick commerce and ecommerce platforms, which have dramatically widened access to gourmet, imported and artisanal products beyond traditional upscale retail stores. As a result, categories once confined to niche consumer segments are steadily moving into the mainstream.
The growing appetite for premium and specialty food products is also drawing investor attention. As consumers place greater emphasis on quality, wellness and ingredient sourcing, retailers are expanding their offerings to cater to evolving tastes.
For instance, recently, premium craft chocolate brand Manam Chocolate recently raised $9 Mn in a Series A funding round led by Omnivore.
Editor’s Note: The name of the Narotam Sekhsaria Family Office has been omitted from the story based on the company’s revised press statement.
Source: Inc42 - Startups
