After consumers, Amazon is now moving AI to the seller side. The ecommerce major is rolling out a 24/7 AI assistant for its 1.7 Mn Indian merchants to streamline catalogue creation, inventory planning and ads. So, can Amazon reshape how millions of businesses sell online?
AI-First Seller Tools: Called Seller Assistant, the chatbot uses Amazon Bedrock, Nova foundation models and Anthropic Claude to help merchants navigate onboarding, listings, and routine marketplace tasks. On the inventory side, machine learning models provide restocking recommendations, while simultaneously tapping into AI to improve campaign performance
Amazon further claims that the tool can:
Prime Day Test Case: The timing is important. Amazon is rolling out these tools ahead of Prime Day later this month, making the event a live stress test for adoption and performance. The company claims that sellers, using these tools, have already seen operational effort fall by nearly 70%, while listing errors are down about 10%.
AI War In Ecommerce: The rollout comes as ecommerce platforms increasingly use generative AI to manage seller workflows, not just shopper experiences. Flipkart, Snapdeal and Meesho are all pushing voice AI and AI-led seller tools in areas like discovery, catalogue management and marketing.
The Amazon Angle: However, for Amazon, the ambition is bigger than efficiency. It wants AI to strengthen its flywheel by helping sellers grow faster, operate more smoothly and ultimately offer better prices to customers. The ecommerce major claims that its long-term goal is to impact 15 Mn businesses by 2030.
Having already rolled out AI tools in over 20 cities and trained 5,000 merchants, how is Amazon leveraging to streamline its seller operations? Let’s find out…
For many urban consumers, salon visits often face long waiting times. Even at-home service platforms require advance bookings, limiting true convenience. DAZZL is rethinking this experience by turning beauty services into something as instant as food delivery.
Salon On Fingertips: Founded in 2025, DAZZL is a hyperlocal beauty services platform offering salon, grooming and massage services at home within 15 minutes. DAZZL works with trained and verified professionals who arrive fully equipped with tools and products. This ensures a salon-like experience in the comfort of the customer’s home.
Built For Urban Indians: The platform primarily targets working professionals, young consumers, and families who value speed and flexibility. Early traction has come from premium residential communities in Bengaluru, where demand for quick, reliable services is high.
The Convenience Economy: Operating within India’s growing on-demand home services market, projected to reach $1 Bn by 2030, the startup is positioning itself at the intersection of convenience and personal care. As consumer expectations move from scheduled to instant, can DAZZL make on-demand grooming a daily convenience?
Delhi has officially overtaken Bengaluru in the D2C race. Consumer brands based out of the national capital have raised $3.5 Bn across 434 deals in the past decade. So, is Delhi NCR becoming the default launchpad for India’s D2C giants?
Source: Inc42 - Startups
