HomeStartupsHow Lucra raised $20M as an eSports play when every VC only wants AI

How Lucra raised $20M as an eSports play when every VC only wants AI

StartupsMay 21, 2026
2 min read
How Lucra raised $20M as an eSports play when every VC only wants AI
Slapping “AI” on your startup’s pitch deck is basically table stakes right now. When a founder raised $20 million from Cathie Wood’s ARK Invest for an e
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Slapping “AI” on your startup’s pitch deck is basically table stakes right now. When a founder raised $20 million from Cathie Wood’s ARK Invest for an eSports gamification loyalty startup without those two letters in the spotlight, it got us wondering how the conversation even started — especially when ARK had already been burned by a company operating in the same space. 

On this episode of TechCrunch’s Equity podcast, Julie Bort sits down with Dylan Robbins, founder and CEO of Lucra, the white-label platform turning friendly competitions into loyalty programs for brands like golf courses, arcades, and pickleball clubs. 

Listen to the full episode to hear about: 

Subscribe to Equity on YouTube, Apple Podcasts, Overcast, Spotify and all the casts. You also can follow Equity on X and Threads, at @EquityPod. 

Source: TechCrunch - Startups

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