HomeglobalTargeted promotions ‘influential’ in luring Melbourne man who gambled $895,000 back to betting apps, inquest hears

Targeted promotions ‘influential’ in luring Melbourne man who gambled $895,000 back to betting apps, inquest hears

globalMay 13, 2026
1 min read
Targeted promotions ‘influential’ in luring Melbourne man who gambled $895,000 back to betting apps, inquest hears
Inquest hears Kyle Hudson, who died aged 22, withdrew from betting accounts multiple times but received more than 300 inducements
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Inquest hears Kyle Hudson, who died aged 22, withdrew from betting accounts multiple times but received more than 300 inducements

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A young Melbourne man who took his own life after gambling more than $895,000 over four years was repeatedly drawn back to online betting platforms by targeted inducements, an inquest has heard.

Coroner Paul Lawrie is investigating the circumstances and likely contributing factors to the death of Kyle Hudson, 22, including whether betting companies like Sportsbet, Entain and bet365 accurately assessed his risk of gambling-related harm.

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Source: Guardian - World News

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