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Woolworths engaged in ‘marketing magic’ to trick customers, consumer watchdog tells court

globalApril 21, 20261 min readAttributed summary
Woolworths engaged in ‘marketing magic’ to trick customers, consumer watchdog tells court
The trial between the Australian Competition and Consumer Commission and the supermarket giant began in the federal court in Sydney on TuesdayGet our
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The trial between the Australian Competition and Consumer Commission and the supermarket giant began in the federal court in Sydney on Tuesday

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Woolworths engaged in “marketing magic” to trick customers into thinking they were getting genuine discounts as part of the supermarket’s “Prices Dropped” promotion, the consumer regulator has told a court.

The landmark trial between the Australian Competition and Consumer Commission (ACCC) and Woolworths began in the federal court in Sydney on Tuesday, almost two months after hearings ended in its very similar case against Coles.

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Source: Guardian - World News

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