HomeTechnologyNo big trucks for little roads: American OEMs say EU is blocking imports

No big trucks for little roads: American OEMs say EU is blocking imports

TechnologyApril 8, 2026
2 min read
No big trucks for little roads: American OEMs say EU is blocking imports
European buyers aren't interested in full-size trucks; US car industry doesn't care.
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As the European Union and the US try to negotiate a satisfactory resolution to the trade war President Trump started last year, a new complication has emerged. It seems the American auto industry is not happy about pending changes to EU vehicle regulations that could make it impossible for Detroit to export its full-size pickups across the Atlantic. Restricting the flow of F-150s to the continent "could breach the spirit of the trade deal," according to US negotiators, the Financial Times reported this morning.

No, I won't take your word for it

Bringing a new vehicle to market is a rather different process in the EU than in the US. Here, the National Highway Traffic Safety Administration practices something called self-certification. Essentially, an OEM tells NHTSA that its new car or truck complies with all the relevant federal motor vehicle safety statutes, then NHTSA takes that company at its word and the car goes on sale. Should that vehicle later turn out to have a defect, NHTSA can order a recall to remedy it. But there's no pre-approval process by the government before sales can begin.

As you might imagine, self-certification is great for companies but less great for consumer safety.

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Source: Ars Technica

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