HomeTechnologySnapchat’s ‘Reals’ joke mocks Instagram’s many ripoffs

Snapchat’s ‘Reals’ joke mocks Instagram’s many ripoffs

TechnologyApril 1, 2026
1 min read
Snapchat’s ‘Reals’ joke mocks Instagram’s many ripoffs
It's April Fools' Day, and Snap is using the occasion to "announce" that it's switching the name of Snapchat's Spotlight feed, the app's Instagram Reels-like feed of shortform vertical videos, to "Rea
Reading Settings
The Snapchat ghost icon in white, on a rust red and black background

It's April Fools' Day, and Snap is using the occasion to "announce" that it's switching the name of Snapchat's Spotlight feed, the app's Instagram Reels-like feed of shortform vertical videos, to "Reals."

In a video featuring co-founder and CEO Evan Spiegel, Snap also includes a description of "Reals" as a place where "real people share real moments. Really." Spiegel adds that "People feel free to be their full selves and to keep it Real on Snapchat" (In the video's captions, Snap capitalized "Real").

Spiegel also used the video to remind users about its ephemeral Stories format - which, like TikTok's vertical video feed, Instagram ripped …

Read the full story at The Verge.

Source: The Verge

Share this article

Related Articles

The Download: US robot restrictions, and ICE’s DNA grab
Aug 046 hours ago

The Download: US robot restrictions, and ICE’s DNA grab

This is today’s edition of The Download, our weekday newsletter that provides a daily dose of what’s going on in the world of technology. Trump’s AI protectionism has come for robotics   —

technologyreview.com6 min read
Read More
‘Everyone Is Doing It’: The Truth About AI in Hollywood
Aug 046 hours ago

‘Everyone Is Doing It’: The Truth About AI in Hollywood

Puck’s Matthew Belloni says AI has quietly become part of everyday filmmaking. The battle now isn’t whether Hollywood will use the technology—it’s who controls what’ll come next.

6a6caf552bba9f4c44a513ef36 min read
Read More