HomeTechnologySnapchat’s ‘Reals’ joke mocks Instagram’s many ripoffs

Snapchat’s ‘Reals’ joke mocks Instagram’s many ripoffs

TechnologyApril 1, 2026
1 min read
Snapchat’s ‘Reals’ joke mocks Instagram’s many ripoffs
It's April Fools' Day, and Snap is using the occasion to "announce" that it's switching the name of Snapchat's Spotlight feed, the app's Instagram Reels-like feed of shortform vertical videos, to "Rea
The Snapchat ghost icon in white, on a rust red and black background

It's April Fools' Day, and Snap is using the occasion to "announce" that it's switching the name of Snapchat's Spotlight feed, the app's Instagram Reels-like feed of shortform vertical videos, to "Reals."

In a video featuring co-founder and CEO Evan Spiegel, Snap also includes a description of "Reals" as a place where "real people share real moments. Really." Spiegel adds that "People feel free to be their full selves and to keep it Real on Snapchat" (In the video's captions, Snap capitalized "Real").

Spiegel also used the video to remind users about its ephemeral Stories format - which, like TikTok's vertical video feed, Instagram ripped …

Read the full story at The Verge.

Source: The Verge

Share this article

Related Articles

iOS 27 might add a lot more customization to the Camera app
2026May 13

iOS 27 might add a lot more customization to the Camera app

Apple's next iOS update could include something phone photographers have been waiting for: a lot more control over the Camera app. According to Bloomberg's Mark Gurman, the Camera app will be "fully c

Article1 min read
Read More
Amazon’s Panos Panay addresses new Fire phone rumors
2026May 13

Amazon’s Panos Panay addresses new Fire phone rumors

Amazon's head of devices and services, Panos Panay, says that the company is "not necessarily" planning to release a smartphone, but has stopped short of denying it outright. It was previously reporte

Article1 min read
Read More