HomeTechnologySnapchat’s ‘Reals’ joke mocks Instagram’s many ripoffs

Snapchat’s ‘Reals’ joke mocks Instagram’s many ripoffs

TechnologyApril 1, 2026
1 min read
Snapchat’s ‘Reals’ joke mocks Instagram’s many ripoffs
It's April Fools' Day, and Snap is using the occasion to "announce" that it's switching the name of Snapchat's Spotlight feed, the app's Instagram Reels-like feed of shortform vertical videos, to "Rea
The Snapchat ghost icon in white, on a rust red and black background

It's April Fools' Day, and Snap is using the occasion to "announce" that it's switching the name of Snapchat's Spotlight feed, the app's Instagram Reels-like feed of shortform vertical videos, to "Reals."

In a video featuring co-founder and CEO Evan Spiegel, Snap also includes a description of "Reals" as a place where "real people share real moments. Really." Spiegel adds that "People feel free to be their full selves and to keep it Real on Snapchat" (In the video's captions, Snap capitalized "Real").

Spiegel also used the video to remind users about its ephemeral Stories format - which, like TikTok's vertical video feed, Instagram ripped …

Read the full story at The Verge.

Source: The Verge

Share this article

Related Articles

The AirPods are Tim Cook’s most underrated achievement
2026Apr 21

The AirPods are Tim Cook’s most underrated achievement

Apple Silicon chips. The iPhone's dominance. Apple Vision Pro. During Tim Cook's 15-year tenure as Apple CEO there were highs - and in the case of the Vision Pro, maybe a low - that helped define Appl

Article1 min read
Read More
Framework’s first eGPUs turn its laptop into a desktop PC
2026Apr 21

Framework’s first eGPUs turn its laptop into a desktop PC

Remember when Framework made the first laptop where you can easily upgrade its entire internal video card in three minutes flat? The company's getting into the external graphics game, too. As promised

Article1 min read
Read More